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Friuli Region, Italy

The Pittaro brothers, the Pitars, are a descent of master winemakers who have been producing excellent wines ever since the sixteenth century.

In the early twenties Romano Pittaro, an expert winemaker, planted Merlot, a vine imported into Friuli from France in 1880. However, after fifteen years in Venezuela, it was his son Angelo who built a modern winery – the Cantina San Martino – in 1968, where he also made white wines, which at that time had become the protagonists of Friuli’s wine production.

Later on, the Cantina San Martino will take the name of Pitars, following the destiny of the family name in the local dialect. This surname in our brand is still associated with hawthorn, a frank but elegant plant that once marked the boundaries between the fields.

Today the rural family tradition and the craft of making good wine, with pride and dedication, day after day is kept alive by Loris, Bruno, Mauro, Paolo, and the fourth generation of us Pitars: Nicola, Stefano, and Alessandro.

The Pitars world is a small ancient world, rich in the true values of the Friulian tradition and of the passionate care that characterizes every step and every detail of the complex winemaking process. This is made in a technologically advanced winery with a highly specialized wine-making system, witness to an agro-technique evolution of exceptional standing. The vineyards, cultivated with care for a low-yield per hectare, stretch out perfectly between the provinces of Udine and Pordenone, in the precious “Friuli” D.O.C. land. Here you can surprisingly discover the unexpected generosity of nature, with the richest vines being allowed to take root and grow from the stony soil.